Preparing commerce for the age of AI
Haandshake is an AI commerce consulting agency. We believe the next decade will fundamentally transform how people discover and purchase products. AI agents will become the primary interface between consumers and commerce. We exist to help merchants prepare for this shift.
The problem we're solving
For two decades, e-commerce has optimized for human visitors. Beautiful product photos, persuasive copy, and intuitive checkout flows. But a new customer is emerging: the AI agent.
When ChatGPT, Perplexity, or Google's AI Mode visits your product page, they don't see your carefully crafted visuals. They see raw HTML, JSON-LD schemas, and API endpoints. If that machine-readable layer is broken, incomplete, or missing entirely, AI agents simply can't recommend your products.
Most merchants don't know they have this problem. Their sites look perfect to human eyes but are invisible to machines. That's the gap we fill. Agent Eye, our diagnostic tool, identifies exactly where stores fall short. Our consulting services help fix it.
Our approach
Comprehensive auditing
We evaluate every aspect of AI readiness across six pillars: Access, Comprehension, Confidence, Action Signals, UCP, and ACP. No other tool covers this complete spectrum.
Protocol-first
We're the only auditor validating both UCP (Universal Commerce Protocol) and ACP (Agentic Commerce Protocol). These emerging standards will define AI commerce.
Actionable fixes
Every issue comes with specific, prioritized fixes. We don't just tell you what's wrong. We show you exactly how to fix it, with code snippets you can implement today.
Education-focused
This is a new field. Through our blog and reports, we help merchants understand not just what to fix, but why it matters for the future of their business.
The AI commerce timeline
AI search emerges
ChatGPT, Perplexity, and Google AI Mode begin influencing product discovery.
Protocols standardize
UCP and ACP protocols gain adoption among major platforms and merchants.
Autonomous shopping
AI agents begin completing transactions on behalf of consumers.
AI-first commerce
Majority of product discovery and many purchases happen through AI intermediaries.
Ready to see where you stand?
Run a free audit and get your AI commerce readiness score in under 60 seconds.
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